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How’s Your Pricing Strategy?

Associations Now

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. One is that the lack of a coherent pricing strategy risks alienating members.

Price 76
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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Product A’s price point is $1,000 so you only sold 20 units of that product. However, Product B’s price point is $100, which means you sold 200 units of that product. This proactive strategy will definitely help set your association apart in such a busy world!

Revenue 320
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Membership Q&A: Maximizing Revenue AND Participation

Spark Consulting

This question actually came in from a client, and here’s what I told them: The perils of pricing too high are obvious – no one will buy, because you’re too expensive. Pricing too low is equally bad, though, because people don’t value something that they feel is cheap. That’s a good one!

Revenue 150
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Member Experience: Associations’ New Blueprint for Engagement

Smooth The Path

Likely once you find the right color, you’ll start comparing page count and price. The best-priced product will win your purchase. Prediction 3: Associations will defy definitions. Narrow definitions limit our focus to just a few options. Small transactions are rarely all that emotional.

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How Much Does Coaching Cost?

PROPEL

The range of coaching costs is huge, mostly because the definition of “coaching” varies a lot. Career coaching with an individual is very different than coaching an entire management team on integrating strategy, execution, and culture and, as you might expect, the pricing models are different as well.

Cost 98
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Association Brain Food: 1.5.24

Reid All About it

I’ll definitely make her party prosciutto bundles and double blue canapés again. – Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition?

Revenue 277
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Consumer Definition of Food Safety Expanded, Study Finds

Associations Now

The study, “ Capitalizing on the Shifting Consumer Food Value Equation ,” [PDF] found these new factors influence purchasing decisions in addition to traditional drivers like taste, price, and convenience. According to the survey, 75 percent of consumers include health, wellness, and transparency in their definition of food safety.